Balkonscènes
Concept, Art Direction
"Balcony scènes" often make us think of stereotypical and sometimes romanticized sceneries such as Romeo & Juliet, or the pope’s speech. These video series for the Dutch flower brand Upperbloom portrays other types of balcony scènes, proving that anything can be a romantic balcony scène, as long as there is lots of flowers on it.
In collaboration with Upperbloom and Fransje Calf.
Balkonscènes
Concept, Art Direction
"Balcony scènes" often make us think of stereotypical and sometimes romanticized sceneries such as Romeo & Juliet, or the pope’s speech. These video series for the Dutch flower brand Upperbloom portrays other types of balcony scènes, proving that anything can be a romantic balcony scène, as long as there is lots of flowers on it.
In collaboration with Upperbloom and Fransje Calf.
Femke Hoppenbrouwer is a social designer & multidisciplinary artist who looks into the unseen in society. Her practice combines field-based research, community collaboration and artistic experimentation in order to challenge social stigmas and fixed ways of thinking. Through manipulating small details that embody larger topics, Femke’s playful translations subvert stereotypes and introduce alternative narratives.
She holds her Master in Social Design from the Design Academy Eindhoven and combines her expertise in visual design, art direction and social engagement to build bridges between the field of design and social practices.
Based in the Netherlands. Working between
Utrecht, Eindhoven, Amsterdam, The Hague.
info@femkehoppenbrouwer.com
Nominated for a Dutch Design Award 2024
One of NRC's '"Rijzende sterren van 2025"
Femke Hoppenbrouwer is a social designer & multidisciplinary artist who looks into the unseen in society. Her practice combines field-based research, community collaboration and artistic experimentation in order to challenge social stigmas and fixed ways of thinking. Through manipulating small details that embody larger topics, Femke’s playful translations subvert stereotypes and introduce alternative narratives.
She holds her Master in Social Design from the Design Academy Eindhoven and combines her expertise in visual design, art direction and social engagement to build bridges between the field of design and social practices.
Based in the Netherlands. Working between
Utrecht, Eindhoven, Amsterdam, The Hague.
info@femkehoppenbrouwer.com
Nominated for a Dutch Design Award 2024
One of NRC's '"Rijzende sterren van 2025"