FEMKE HOPPENBROUWER

Have you heard the GOSSIP?

Magazine

Existing tabloids or gossip magazines around the world are often monotonous: globally is being gossiped about the same people, often celebrities that you will never personally know.

Yet, gossiping can play a vital role in fostering social cohesion within a local community.

During a residency at Zagreb's museum of contemporary art, the social role of gossiping was being researched through the knowledge and skills of local gossip ambassadors: people who are actively invested their neighbourhood.

The research showed that people seem to become less and less good at the act of gossiping, as well as not seeing its valuable potential. Therefore, together with 'local celebs' from the city of Zagreb, a tabloid was being developed teaching people on 'how to gossip'.

After finishing reading, the gossip magazine can be transformed into a gossip tool itself: by cutting out two holes and use it as binoculars to observe surroundings.

Available to order.

Have you heard the GOSSIP?

Magazine

Existing tabloids or gossip magazines around the world are often monotonous: globally is being gossiped about the same people, often celebrities that you will never personally know.

Yet, gossiping can play a vital role in fostering social cohesion within a local community.

After finishing reading, the gossip magazine can be transformed into a gossip tool itself: by cutting out two holes and use it as binoculars to observe surroundings.

Femke Hoppenbrouwer (1998) is a Dutch social designer and artist who addresses large societal topics by zooming in on small recognisable details from everyday life. She engages with complex public issues, such as ageism, inclusivity and social stigma’s, by transforming them into playful works using joy, humor and celebration. Her practice seeks to build bridges between the worlds of art and design and social fields in order to make each more approachable to wider audiences.

Combining field-based research, community collaboration and artistic experimentation, Femke creates mixed-media works, primarily using film and performance, that aim to subvert stereotypes and introduce alternative narratives that put a smile on your face while making you critically aware about the world around us.

Alongside her art & design practice, Femke is active as a creative for the Dutch human rights organisation Humanistisch Verbond, as well as part of Touchy Studios and tutoring at Design Academy Eindhoven.

Based in the Netherlands. Working between

Utrecht, Eindhoven, Amsterdam, The Hague.

Nominated for a Dutch Design Award 2024

One of NRC's '"Rijzende sterren van 2025"

☎️

@femke__h

info@femkehoppenbrouwer.com

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